Smriti is an entrepreneurial leader with over two decades of expertise in consumer behavior and market research. As the Founder and CEO of InQognito Insights, she has built a firm that integrates neuromarketing, behavioral sciences, and advanced analytics to help organizations make smarter, insight-led business decisions. Under her leadership, InQognito continues to democratize access to knowledge-based insights, transforming the way brands understand and engage with their audiences.
With 23 years of experience, Smriti’s journey in consumer sciences remains fueled by the same passion and curiosity that first drew her to the field. Her mission is to empower brands and marketers with deeper understanding, helping them bridge the gap between consumer intent and business impact.
At InQognito, she is redefining the research landscape—blending traditional rigor with modern innovation to challenge norms and spark transformation. Beyond her entrepreneurial pursuits, Smriti is deeply invested in shaping the next generation of marketing professionals through teaching, mentorship, and collaboration with leading academic institutions.
